Every campaign here shipped in the real world: real budgets, real deadlines, real posters stapled to real telephone poles.
Baran's Bakery is a family-owned bakery that had to close temporarily to rebuild its kitchen to meet city requirements. I planned and ran the full reopening rollout, designed to bring back loyal customers and reach an entirely new audience, not just recapture the old one.
Teaser: building anticipation before a date was even set
Countdown: daily content and posters counting down to launch
Launch week: coordinated push across every channel
Post-launch: sustaining momentum with regular content
A small Kitchener bakery that had the product but not the visibility. I stepped in as a content and SEO mentor, helping shape a consistent posting rhythm, sharpen captions and on-page copy, and clean up the basics that make a local business easier to find online.
My own content brand, built to learn what actually drives attention before applying it to client work. I create UGC-style content and short-form video, including a run of car content produced with Topfloor Audi, testing hooks, pacing and formats in public.
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